Recognition ROI - Selling Principles



17 Selling Principles
  1. Promoting Branch Openings
  2. Introducing New Products or Services
  3. Motivating Sales People
  4. Opening New Accounts
  5. Stimulating Sales Meetings
  6. Developing Trade Show Traffic
  7. Balancing Improper Product Mix
  8. Activating Inactive Accounts
  9. Changing Names or Products
  10. Using Sales Aids for Door Openers
  11. Motivating Customers Through Premiums
  12. Moving Products at the Dealer Level
  13. Improving Client or Employee Relations
  14. Building an Image
  15. Motivating Employees
  16. Promoting New Facilities
  17. Introducing New Sales People

Recognition of Capital, Human - Structural - Customer



Cutomer Capital
  • Trade Shows
  • Certification
  • Dealer & Franchise
  • Top Customer Recognition
  • Point of Purchase
  • Key Anniversary's

Human Capital
  • Anniversary
  • Training
  • Accomplishments
  • Personal Identity
  • Atta Boy / Girl Letters
  • Retirement

Structural Capital
  • Merger & Acquisition
  • Anniversary Signage
  • Tomb Stone
  • Dedications
  • Safety Signage
  • Bulletins & Communication
  • Directional